More Than Golf. More Than Entertainment.
Our Vision
Creating Places People Want To Return To
The most successful businesses don’t simply sell products. They create experiences.
At 9Yards Golf Lounge, every detail is designed to encourage connection, engagement, and community.
Whether a guest is improving their game, entertaining a client, celebrating a milestone, or spending time with friends, our goal is simple
Why we created 9yards
The Game Is Changing
Golf has evolved far beyond the traditional country club model.
Today’s consumers are embracing off-course golf experiences that are social, accessible, and technology-driven.
At the same time, people are spending more money on experiences, hospitality, and entertainment than ever before.
9Yards was created at the intersection of those trends.
- A place where golf meets hospitality.
- Where technology meets community.
- Where entertainment meets business opportunity.
The Experience Economy
Why Experiences Matter
People increasingly value experiences over possessions. They want places to gather. Places to celebrate. Places to connect.
9Yards Golf Lounge was designed to become part of the fabric of the communities we serve.
Community
Building stronger communities through shared experiences.
Connection
Bringing people together in meaningful ways.
Competition
Creating opportunities to play, improve and compete.
Celebration
The perfect place for life's moments big and small.
Hospitality
Exceptional service and experiences that knep guests coming back
Entertainment
More than golf-food, drinks, music and unforgettable atmospheres.
Meet the team
Leadership you can count on
Joel Warshaw
Founder & CEO
Sets the vision for the brand, leads innovation, and oversees the continued growth of 9Yards Golf Lounge.
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Bob Downing
Vice President of Franchise Development
Your guide through the franchise journey—from your first conversation through Discovery Day, territory selection, and opening preparation.
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Chelsea Kinkade
General Manager
Leads day-to-day operations, operational excellence, and helps ensure every location consistently delivers the 9Yards experience.
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Tess Maggs
Chief Marketing Officer
Leads the marketing strategy and brand growth for 9Yards Golf Lounge, supporting franchisees with marketing programs that build brand awareness, attract new customers, and drive local success.
View Full Bio →Our Core Values
What Drives Us
Community First
Create environments that bring people together.
Hospitality Matters
Every guest Interaction matters.
Excellence Always
Deliver premium experiences at every touchpoint.
Continuous Improvement
Always look for ways to grow and improve.
Franchisee Success
Our success is tied directly to the success of our franchisees.
Long-Term Thinking
Build sustainable businesses that create lasting value.
WHY FRANCHISEES JOIN US A BUSINESS BUILT AROUND PEOPLE
- Premium Hospitality Concept
- Growing Industry
- Multiple Revenue Streams
- Membership Opportunities
- Community Impact
- Comprehensive Support
- Long-Term Growth Potential
Let’s Explore Whether 9Yards Is Right For You
Schedule a complimentary 15-minute introductory call with a franchise consultant.
No obligation
No pressure
